New Store Opens in Yamaga

Kirari Brewery is a craft beer brewery located in Yamaga City, Kumamoto Prefecture. On its official website, it introduces itself as Yamaga City’s first craft beer brewery and describes its brewing style, which uses small-batch production and many manual processes. Another defining feature of the brewery is its continued commitment to making beer that makes use of local agricultural products and seasonal ingredients.

In this Instagram post, the brewery reported, "Starting today, May 25, we have begun operations at our new store." While acknowledging that there are still some things it is not fully used to in the new environment, it said it will be operating at a relaxed pace and encouraged customers to stop by casually. The post was published on May 24 and announced that store sales would resume the following day.

The background to this is the brewery relocation and interior work announced on the official website on April 30. That notice said that in-store sales and other services would be temporarily suspended for the time being, with wholesale operations to resume gradually. It had said that operations were expected to restart around late May, and this post made clear that the actual restart date was May 25.

Kirari Brewery also offers products that make use of Yamaga ingredients, such as Gakuma Tea IPA, Japanese Chestnut Romance Ale, and Kumquat Pale Ale. Because this brewery has consistently turned the character of the region into beer, the opening of operations at the new store is a move worth watching for anyone following local craft beer culture.