Overview

Dogo Beer Hall, operated by Minakuchi Shuzo, is a brewery taproom located right next to Dogo Onsen. The official listing describes it as a place where visitors can enjoy brewery-fresh Dogo Beer and the local sake NIKITATSU while exploring the Dogo area. The address is 20-13 Dogo Yunomachi, Matsuyama, making it a convenient stop after a bath or a stroll.

The new campaign is a stamp rally commemorating the 30th anniversary of Dogo Beer. Guests receive one stamp for every Dogo Beer they drink at the participating three stores, and the campaign guide says it runs through August 31. In other words, drinking the beer becomes part of the way you explore the neighborhood.

What you can drink

Dogo Beer is a craft beer brand that Minakuchi Shuzo began brewing in 1996. The lineup known from the brewery includes Kölsch, Alt, Stout, and Weizen, along with a 30th-anniversary limited Fruit Kölsch. That gives the range enough variety for easy drinking as well as more malt-driven pours.

Because Dogo Beer Hall sits along the main Dogo sightseeing route, it works well as either a quick stop or part of a larger beer crawl. For beer fans, the appeal is simple: taste the core Dogo Beer range, add the limited anniversary release, and pair it with the atmosphere of one of Japan's most famous hot-spring towns.