DD4D BREWING & CLOTHING STORE in Matsuyama pours two HONGAMA collabs
DD4D BREWING & CLOTHING STORE in Matsuyama, Ehime is pouring two HONGAMA collaboration beers: Lemon de dance and OAT de exercise. The lineup spans a lemon sour with honey and an oat cream IPA with spices inside a brewpub set in a clothing store.
Hop BroSomething good just popped up in Matsuyama: the DD4D x HONGAMA collab is now pouring at DD4D BREWING & CLOTHING STORE.
MugiWait, beer in a clothing shop? How does that even work? My brain is trying to shop and cheers at the same time!
Hop BroThat is exactly the fun part, apparel meets brewpub in one space, so you can browse clothes while picking a freshly made beer.
MugiNo way, and there are two collab beers, right? Lemon de dance already sounds like it wants me to shimmy before the first sip.
Hop BroIt kind of does. It is a Lemon Sour with Honey, made with lemon peel and honey, so you get bright Setouchi lemon aroma, soft acidity, citrusy hop character, and a honey-like finish.
MugiHold on, citrusy hop character? What does that mean? Are the hops out here doing lemon impressions?
Hop BroHonestly, that is not a bad way to put it. Hop-driven aroma means you can get citrus-like notes even without dumping extra fruit into the beer.
MugiThat is hilarious and kind of brilliant. Then what about OAT de exercise? Is that a workout plan in a glass?
Hop BroThe name sounds sporty, but the beer is pure reward. It is an Oat Cream IPA with Spices, with vanilla and cardamom plus Peacharine, Cryo El Dorado, Simcoe, and Sabro bringing peach, nectarine, pineapple, and coconut vibes.
MugiThat is a lot happening at once! Cardamom and oats makes me feel like a spice rack and breakfast bowl just teamed up.
Hop BroThat comparison is weirdly accurate. The creamy oat mouthfeel rounds everything out, tying the spice and tropical hop notes together. These launched on August 21 in limited quantities, and the August 30 post says they are still on now.
MugiThat settles it, I want a side-by-side tasting. Fresh beer, cool clothes, central Matsuyama, and now my throat is reacting faster than my wallet.
DD4D BREWING & CLOTHING STORE is a brewpub and apparel shop combined in central Matsuyama. The space is known for its friendly service and a relaxed setting where you can browse clothes and choose a beer at the same time. In the Instagram post from August 30, the shop says two HONGAMA collaboration beers are now connected and available.
The two beers mentioned are:
- `Lemon de dance` / DD4D BREWING
- Style: Lemon Sour with Honey
- Made with lemon peel and honey, it brings together bright Setouchi lemon aroma, soft acidity, citrus hop notes, and a honey-like finish.
- `OAT de exercise` / DD4D BREWING
- Style: Oat Cream IPA with Spices
- Vanilla and cardamom meet hop notes of peach, nectarine, pineapple, and coconut from Peacharine, Cryo El Dorado, Simcoe, and Sabro, with a creamy oat-driven texture.
These collaboration beers were released in limited quantities from August 21, 2026, and are available through DD4D BREWING's official channels and partner stores. For beer fans, the appeal is clear: fresh beer, a distinctive clothing-store setting, and two limited releases that show DD4D's playful approach to brewing.
Information may be inaccurate. Please refer to the venue’s official channels for the latest details.
Hop BroSomething good just popped up in Matsuyama: the DD4D x HONGAMA collab is now pouring at DD4D BREWING & CLOTHING STORE.
MugiWait, beer in a clothing shop? How does that even work? My brain is trying to shop and cheers at the same time!
Hop BroThat is exactly the fun part, apparel meets brewpub in one space, so you can browse clothes while picking a freshly made beer.
MugiNo way, and there are two collab beers, right? Lemon de dance already sounds like it wants me to shimmy before the first sip.
Hop BroIt kind of does. It is a Lemon Sour with Honey, made with lemon peel and honey, so you get bright Setouchi lemon aroma, soft acidity, citrusy hop character, and a honey-like finish.
MugiHold on, citrusy hop character? What does that mean? Are the hops out here doing lemon impressions?
Hop BroHonestly, that is not a bad way to put it. Hop-driven aroma means you can get citrus-like notes even without dumping extra fruit into the beer.
MugiThat is hilarious and kind of brilliant. Then what about OAT de exercise? Is that a workout plan in a glass?
Hop BroThe name sounds sporty, but the beer is pure reward. It is an Oat Cream IPA with Spices, with vanilla and cardamom plus Peacharine, Cryo El Dorado, Simcoe, and Sabro bringing peach, nectarine, pineapple, and coconut vibes.
MugiThat is a lot happening at once! Cardamom and oats makes me feel like a spice rack and breakfast bowl just teamed up.
Hop BroThat comparison is weirdly accurate. The creamy oat mouthfeel rounds everything out, tying the spice and tropical hop notes together. These launched on August 21 in limited quantities, and the August 30 post says they are still on now.
MugiThat settles it, I want a side-by-side tasting. Fresh beer, cool clothes, central Matsuyama, and now my throat is reacting faster than my wallet.
