Ise Kadoya Beer Puts Its New West Coast Pilsner-Style Release, "Schrödinger's Cat," on Online Sale
Ise Kadoya Beer of Ise, Mie, announced that its new beer "Schrödinger's Cat" is now available online. Framed against West Coast Pilsner, which was added to the U.S. style guide in 2025, the beer comes with the explanation that it is hard to tell apart from an IPA brewed with lager yeast.
Hop BroIse Kadoya Beer has released a new beer, Schrödinger's Cat, and online sales have started. Even the title is clearly trying to make classification difficult.
MugiWait, a cat and a beer!? What do you mean it can’t be neatly classified?
Hop BroThe key is West Coast Pilsner. The background here is that it was formally added to the American style guide in 2025. It’s still a fairly new concept, so its contours are a little fuzzy.
MugiFormally added even though it’s fuzzy? Is the style guide really something that can get so lost?
Hop BroExactly. And the article explains that it’s hard to tell apart from an IPA brewed with lager yeast. In other words, it looks clean, but inside it’s pretty complicated.
MugiWait, an IPA with lager yeast!? My head is spinning, but that’s what makes it interesting, isn’t it.
Hop BroRight. Because the yeast changes how fermentation progresses and how aromas develop, there’s also room for the impression to change with temperature.
MugiChanges with temperature... that sounds like a mystery movie! Does it mean it shows a different face every time you drink it?
Hop BroExactly. And since Ise Kadoya Beer is a brewery based in Ise, Mie, the route for delivering a new release from Ise online is nicely done too.
MugiWow! If I can order it at home, I might want to just drink it and see for myself before overthinking it.
Hop BroIn the end, this one is a beer that can’t be called either IPA or Pilsner, and is all about enjoying the ambiguity. This is definitely the kind of thing you’d want to open tonight.
MugiYeah, I already want to drink it! Let’s find out the truth of the cat in the glass!
Ise Kadoya Beer, based in Ise City, Mie Prefecture, announced the start of online sales for its new beer "Schrödinger's Cat" on its official Instagram account. The post notes that West Coast Pilsner was formally added to American style guidelines in 2025, while also introducing it as something that is difficult in practice to distinguish from an IPA brewed with lager yeast.
As its name suggests, this beer puts its "hard-to-classify" nature front and center. The post describes it as something that "doesn't call itself an IPA, and doesn't call itself a Pilsner," and also mentions that its impression changes with temperature. Leaving room for the drinker's perception to shift is a very craft-beer-like approach, even within a style name that allows for a wide range of interpretation.
Ise Kadoya Beer is a brewery based in Ise, Mie, and it continues to sell its own products through its official website. This announcement is another part of that effort to deliver new releases through online channels. Its style may seem clearly defined, but in truth it cannot be summed up in a single phrase. Enjoying that ambiguity may be the real appeal of this beer.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroIse Kadoya Beer has released a new beer, Schrödinger's Cat, and online sales have started. Even the title is clearly trying to make classification difficult.
MugiWait, a cat and a beer!? What do you mean it can’t be neatly classified?
Hop BroThe key is West Coast Pilsner. The background here is that it was formally added to the American style guide in 2025. It’s still a fairly new concept, so its contours are a little fuzzy.
MugiFormally added even though it’s fuzzy? Is the style guide really something that can get so lost?
Hop BroExactly. And the article explains that it’s hard to tell apart from an IPA brewed with lager yeast. In other words, it looks clean, but inside it’s pretty complicated.
MugiWait, an IPA with lager yeast!? My head is spinning, but that’s what makes it interesting, isn’t it.
Hop BroRight. Because the yeast changes how fermentation progresses and how aromas develop, there’s also room for the impression to change with temperature.
MugiChanges with temperature... that sounds like a mystery movie! Does it mean it shows a different face every time you drink it?
Hop BroExactly. And since Ise Kadoya Beer is a brewery based in Ise, Mie, the route for delivering a new release from Ise online is nicely done too.
MugiWow! If I can order it at home, I might want to just drink it and see for myself before overthinking it.
Hop BroIn the end, this one is a beer that can’t be called either IPA or Pilsner, and is all about enjoying the ambiguity. This is definitely the kind of thing you’d want to open tonight.
MugiYeah, I already want to drink it! Let’s find out the truth of the cat in the glass!
