Kurashiki Brewing Company published an Instagram post titled '#3 TAMANO WESTCOAST IPA...'. From the title, it seems that a West Coast IPA inspired by Tamano is being added to the company's lineup, which is built around regional themes.

The brewery is based in Hayashima Town, Tsukubo District, Okayama Prefecture, and under the name 'OKAYAMA JIMOTO BEER 086®' it offers region-specific beers inspired by Okayama's area code, 086. On its official website, the lineup includes #2 OKAYAMA PALE ALE, which evokes Okayama City; #4 KURASHIKI HAZY IPA, reminiscent of Kurashiki City's white-walled streetscapes; and #5 TAMASHIMA SPARKLING LAGER, made with grapes from Tamashima, among other labels that turn local character into flavor.

This 'TAMANO WESTCOAST IPA' also seems to sit naturally within that series. A West Coast IPA is generally known as a style marked by hop aroma, moderate bitterness, and a crisp finish. By pairing that with a place-name-forward name, the beer is structured so that the image of the region and the impression of the beer style connect naturally.

Kurashiki Brewing Company currently focuses on direct sales from its brewery in Hayashima Town. Through craft beers that carry regional names, how does it express the towns and cities of Okayama? As one answer to that question, #3 TAMANO WESTCOAST IPA is one to watch.