Hansharo Beer’s "29th Anniversary Special Brew New World Kölsch HOPPY" Debuts at 444 BEYOND
At the beer pub 444 BEYOND in Higashi-Mizue, Edogawa Ward, Tokyo, Hansharo Beer’s "29th Anniversary Special Brew New World Kölsch HOPPY" is being offered as a guest beer. The hand-written blackboard listing and the one-glass-at-a-time service make for a presentation that feels true to the pub.
Hop BroAt 444 BEYOND in Higashi-Mizue, Hansharo Beer’s 29th Anniversary Special Brew is on tap. The brand is New World Kölsch HOPPY, and the hand-written blackboard display gives it such a nice touch.
MugiWhoa, hand-written on a blackboard sounds stylish! But New World Kölsch HOPPY is so long it sounds like a memorization test, doesn’t it?
Hop BroThat’s what makes it interesting. A Kölsch is a light style that goes down smoothly, so even for a commemorative brew, the real challenge is how to layer in hop aroma without making it heavy.
MugiI see... but what is "the look of the hops" supposed to mean? Are hops doing facial expressions or something?
Hop BroThey don’t do facial expressions, but their aroma and bitterness can change. A crisp bitterness or a citrusy note can really change the first impression of a beer. That’s what I mean by the hops’ character.
MugiWow! And in the photo, the pale gold color looks beautiful. That’s the kind of thing that makes the first sip feel even more promising!
Hop BroExactly, and this is the kind of place where it feels right to enjoy it one glass at a time. More than flashy theatrics, facing the beer quietly in a glass is what feels like 444 BEYOND.
MugiI thought a beer pub was just a place where you keep ordering drinks, but the time spent hesitating while looking at the blackboard menu sounds fun too. Indecisive me might actually be good at this!
Hop BroExactly. It has that special feel of a 29th anniversary from Hansharo Beer too, so it gives your usual pint a little touch of luxury.
MugiAnd a guest beer already feels like a reward just for finding it. I want to go to Higashi-Mizue and groan thoughtfully in front of the blackboard!
Hop BroLet’s go. Being able to slowly drink a glass of Hansharo Beer while looking at the blackboard would be the best.
MugiThen it’s settled! I’ll say just one sip to start and before I know it, the whole glass will be gone!
At the beer pub 444 BEYOND in Higashi-Mizue, Edogawa Ward, Tokyo, Hansharo Beer’s 29th Anniversary Special Brew New World Kölsch HOPPY has appeared as a guest beer.
In the posted image, the brand name is handwritten on the blackboard above the counter, and a pale-gold beer is shown being served in a glass. Rather than a flashy presentation, the atmosphere of being able to face each beer one glass at a time comes to the fore, conveying the pub’s simple, unpretentious charm.
This glass is a special brew commemorating Hansharo Beer’s 29th anniversary. Since the "Kölsch" in the name is known as a light, easy-to-drink style, the question is how the hops’ character has been layered in. Including the pleasure of checking the brand on the blackboard before drinking, it leaves a strong impression as a guest beer that is distinctly memorable.
444 BEYOND is a beer pub in Higashi-Mizue, Edogawa Ward, Tokyo. It’s the kind of place where you can drop in in search of craft beer and choose your next drink while looking over the blackboard menu. This guest beer from Hansharo Beer seems like it would make such an everyday drink feel a little more special.
Information may be inaccurate. Please refer to the venue’s official channels for the latest details.
Hop BroAt 444 BEYOND in Higashi-Mizue, Hansharo Beer’s 29th Anniversary Special Brew is on tap. The brand is New World Kölsch HOPPY, and the hand-written blackboard display gives it such a nice touch.
MugiWhoa, hand-written on a blackboard sounds stylish! But New World Kölsch HOPPY is so long it sounds like a memorization test, doesn’t it?
Hop BroThat’s what makes it interesting. A Kölsch is a light style that goes down smoothly, so even for a commemorative brew, the real challenge is how to layer in hop aroma without making it heavy.
MugiI see... but what is "the look of the hops" supposed to mean? Are hops doing facial expressions or something?
Hop BroThey don’t do facial expressions, but their aroma and bitterness can change. A crisp bitterness or a citrusy note can really change the first impression of a beer. That’s what I mean by the hops’ character.
MugiWow! And in the photo, the pale gold color looks beautiful. That’s the kind of thing that makes the first sip feel even more promising!
Hop BroExactly, and this is the kind of place where it feels right to enjoy it one glass at a time. More than flashy theatrics, facing the beer quietly in a glass is what feels like 444 BEYOND.
MugiI thought a beer pub was just a place where you keep ordering drinks, but the time spent hesitating while looking at the blackboard menu sounds fun too. Indecisive me might actually be good at this!
Hop BroExactly. It has that special feel of a 29th anniversary from Hansharo Beer too, so it gives your usual pint a little touch of luxury.
MugiAnd a guest beer already feels like a reward just for finding it. I want to go to Higashi-Mizue and groan thoughtfully in front of the blackboard!
Hop BroLet’s go. Being able to slowly drink a glass of Hansharo Beer while looking at the blackboard would be the best.
MugiThen it’s settled! I’ll say just one sip to start and before I know it, the whole glass will be gone!
