BLACK TIDE BREWING (Kesennuma City, Miyagi Prefecture) announced new merchandise for Kesennuma Beer Festival 2026 on Instagram under "Goods Information." The item unveiled this time is a long-sleeve T-shirt that will serve as the event's main piece of merchandise. Featuring a black body with fluorescent green printing, it is being introduced as a simple design with strong visibility.

The sales schedule is pre-sale at the event venue starting at 11:00 a.m. on Saturday, May 30, taproom sales starting at 10:30 a.m. on Sunday, May 31, and online shop sales starting at 12:00 p.m. on the same day. However, since sales after May 31 will depend on stock remaining from the event, those who want to secure one for sure would be better off targeting the venue sale on the first day.

The venue is Minamimachi Seaside Park. This can be seen as a sign of the kind of local movement a brewpub makes ahead of a beer festival in Kesennuma. On BLACK TIDE BREWING's official website, the brewery offers a wide range of styles, including Southern Expedition IPA, Hazy IPA, IPA, Lager, Sour Ale, and Stout, underscoring its presence as a place to enjoy beer. On the day of the event, it looks set to be a day not to miss for visitors coming for both the merchandise and the beer.

The shop is located in Minamimachi, Kesennuma City, and is known as a locally rooted brewpub. Including the idea of stopping by the taproom after the festival, the lineup offers a full day of Kesennuma's craft beer scene.