Umenishiki Yamakawa to release a limited quantity of junmai sake made with Ehime rice "Himeno Rin" from the brewery
Umenishiki Yamakawa has announced a new sake made with Ehime’s brand rice, "Himeno Rin." In an Instagram post, the company said brewery shipments would begin in limited quantities starting today, with in-store availability expected a little later. It is likely to draw attention as a bottle that prioritizes local ingredients.
Hop BroBreaking news: Umenishiki Yamakawa has started limited brewery shipments! It’s a new junmai sake made with Ehime rice "Himeno Rin."
MugiWait! I thought this was about craft beer, but it’s sake!? Still, using Himeno Rin is super intriguing!
Hop BroIt’s called the junmai sake "Himeno Rin," and the style is a dry, crisp junmai sake that works well as a food-pairing drink.
MugiHold on, what does food-pairing drink even mean? Does it steal the snacks or what!?
Hop BroPretty close, actually. It means a sake that enhances the food without getting in the way! And its selling point is that clear, refined mouthfeel.
MugiOhhh! And that Ehime Sakurahime yeast you mentioned earlier sounds cute, but what is it exactly?
Hop BroIt’s the key yeast that drives fermentation, and it plays an important role in creating aroma and a clean finish. In other words, it’s the blueprint for flavor, right at the heart of local ingredients x fermentation technology!
MugiThat’s so artisan! And Umenishiki Yamakawa is a brewery founded in 1872, right? The history goes deep too!
Hop BroExactly. They make not only sake but also beer and spirits, so this really feels like a bottle with Ehime terroir in full force.
MugiI can’t wait for it to hit stores! Let’s make some Japanese food snacks tonight and aim for the opening moment together!
Umenishiki Yamakawa in Ehime announced on Instagram that it has completed a new sake made with Ehime’s brand rice, "Himeno Rin." The post said that brewery shipments would begin today in limited quantities, and it is expected to take a little time before it appears on store shelves.
According to the announcement on the official website, the product is introduced as the junmai sake "Himeno Rin," made with Ehime Prefecture rice "Himeno Rin" and "Ehime Sakurahime yeast." Its flavor is described as a dry, crisp sake with a clear, refined mouthfeel, suited to pairing with Japanese cuisine as an accompaniment to meals.
Seen in the context of craft beer, the perspective of how to express the character of ingredients such as rice, yeast, and water is also relevant to brewing beer. Umenishiki Yamakawa also introduces itself on its official website as a brewery founded in 1872 and based in Shikokuchuo, Ehime, that produces not only sake but also beer and spirits. In other words, this new product can be seen as an extension of the company’s long-running focus on "local ingredients x fermentation technology."
For beer fans as well, this is news worth noting in terms of enjoying regional terroir. For now, it is a new release to watch by following the brewery shipment and checking it once it reaches stores.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroBreaking news: Umenishiki Yamakawa has started limited brewery shipments! It’s a new junmai sake made with Ehime rice "Himeno Rin."
MugiWait! I thought this was about craft beer, but it’s sake!? Still, using Himeno Rin is super intriguing!
Hop BroIt’s called the junmai sake "Himeno Rin," and the style is a dry, crisp junmai sake that works well as a food-pairing drink.
MugiHold on, what does food-pairing drink even mean? Does it steal the snacks or what!?
Hop BroPretty close, actually. It means a sake that enhances the food without getting in the way! And its selling point is that clear, refined mouthfeel.
MugiOhhh! And that Ehime Sakurahime yeast you mentioned earlier sounds cute, but what is it exactly?
Hop BroIt’s the key yeast that drives fermentation, and it plays an important role in creating aroma and a clean finish. In other words, it’s the blueprint for flavor, right at the heart of local ingredients x fermentation technology!
MugiThat’s so artisan! And Umenishiki Yamakawa is a brewery founded in 1872, right? The history goes deep too!
Hop BroExactly. They make not only sake but also beer and spirits, so this really feels like a bottle with Ehime terroir in full force.
MugiI can’t wait for it to hit stores! Let’s make some Japanese food snacks tonight and aim for the opening moment together!
