Karuizawa Brewery is introducing a system that lets people give THE Karuizawa Beer as an e-gift. An e-gift service allows gifts to be sent by sharing a receipt URL via LINE, email, or similar channels, even if you do not know the recipient’s address or phone number. Since the recipient enters their own delivery address, it is easy to use for people who live far away or for anyone whose contact information is all you have.

The official online shop offers several products for e-gift use, including “THE Karuizawa Beer Gift 330ml bottle x 2, 350ml can x 6 G-RI,” as well as sets of 12 350ml cans, 8 350ml cans, and 8 330ml bottles. Because the lineup is broad, it is easy to choose based on the occasion, whether you want a set for tasting side by side or something suited to a smaller group.

On the LINE GIFT listing page, “Karuizawa Beer Gift Set <G-RI>” is presented as a tasting set that lets people enjoy eight flavors and eight designs. The contents are two 330ml bottles and six 350ml cans, bringing together representative labels from the company such as Premium Clear, Premium Dark, White Beer <Weiss>, Red Beer <Alt>, Karuizawa Ale <Excellent>, and Seiryo Hosen Premium.

Karuizawa Brewery has its factory in Saku City, Nagano Prefecture, and emphasizes its commitment to careful brewing in a clean and beautiful facility. Another hallmark of the company is its art labels, created with the cooperation of painter Hiroshi Senju and the Hiroshi Senju Museum Karuizawa, which add to the appeal as a gift. When giving craft beer, not only the flavor but also how it is delivered matters. e-Gifts are positioned as an option that puts that practicality front and center.