VIVIVI. featured Pecora Beer

The beer pub VIVIVI. in Daikanyama, Tokyo, featured Pecora Beer on Instagram as part of its brewery spotlight series for what is currently on tap. VIVIVI. presents itself as a place where you can enjoy Japanese craft beer together with the maker's background and story, and it is positioned as a homey standing bar that is easy to enter even by yourself.

The Pecora Beer introduced in this post is a station-adjacent brewery just steps from Odakyu Line's Satsukidai Station. It opened in January 2024 as the first brewery in Kawasaki City's Asao Ward, and the post introduces how owner Yuta Fukuzawa has also worked on neighborhood greening and community exchange through the "Asao Hop Project." Another notable point is that Fukuzawa, who was originally a craft beer fan, went on to earn a beer judge certification before starting to brew on his own.

Pecora means sheep in Italian, and the name is said to reflect the brewery's focus on beer with fine, delicate foam. VIVIVI.'s introduction also explains that the attached beer kitchen offers snacks that pair well with fresh beer.

After introducing Pecora Beer in Daikanyama, the article goes deeper on note, making this a piece that lets you appreciate not only the beer itself but also the maker and its ties to the local community. For anyone who wants to know the background before taking a sip, it is a very VIVIVI.-style way to choose a beer.