ISEKADO to Hold 29th Anniversary Festival at Shimono Brewery on April 18
ISEKADO will hold its 29th anniversary festival on April 18, 2026, at its Shimono Brewery in Ise City, Mie. Admission is free, and advance beer tickets, limited-edition beers, and commemorative goods will be available. Live performances and a raffle are also planned.
Hop BroIse Kadoya Beer is holding its 29th anniversary festival on April 18 at the Shimono Brewery. Admission is free, and it has a real festival vibe that feels fitting for the anniversary.
MugiWait, what? A free admission anniversary festival? That’s seriously generous, right? Just going sounds exciting!
Hop BroAnd the venue is the ISEKADO Shimono Brewery in Ise City, Mie. Ise Kadoya Beer started brewing in 1997, and it’s a brewery that has grown alongside Ise’s food culture.
MugiOh wow, so they went from a mochi shop’s history into beer! It really sounds like a mix of tradition and craft that must taste amazing!
Hop BroThe highlight is the 29th anniversary beer, Nikukyuu IPA 29. It’s a West Coast IPA, and the fact that it’s designed to pair with meat dishes is a nice touch.
MugiA West Coast IPA, huh! I hear it’s the bitter, aromatic kind of beer, but what happens when you pair it with meat?
Hop BroIn simple terms, it’s a style where the hop aroma and crisp finish really stand out. It cuts through rich meat with bitterness, so you keep wanting the next bite.
MugiSo it’s basically there to reset your palate! And those advance tickets are 1,500 yen for three, so it’s great that buying ahead saves money!
Hop BroRight, and there are also options for 5 tickets for 2,400 yen and 10 tickets for 4,500 yen, with sales running until noon on April 17. Limited goods like a commemorative T-shirt, a Nihiki tenugui, and a sticker set are also planned.
MugiEven the name Nihiki tenugui is adorable! I feel like I’d end up wanting all the anniversary-limited goods as soon as I see them...
Hop BroOn the day, there’ll be live music, DJ sets, and even a raffle, so it should be a day to enjoy with beer friends. A free shuttle bus is also planned from Ise City Station, so it’s perfect if you want to show up ready to drink.
MugiI really want to go! I want to drink, listen, and win, and then finish with a toast using Nikukyuu IPA 29!
ISEKADO (Ise Kadoya Beer) is a craft brewery based in Ise City, Mie Prefecture. Its roots go back to Nikenchaya Kadoya Mochiten, a business that has continued since the Sengoku period, and its current beer-making began in 1997. Drawing on Ise’s food culture and brewing expertise, it is a brand that has earned acclaim at competitions in Japan and abroad.
The 29th anniversary festival will be held on Saturday, April 18, 2026, at the ISEKADO Shimono Brewery (564-17 Shimono-cho, Ise City, Mie Prefecture). Hours are 10:00 a.m. to 5:00 p.m., and admission is free. Advance beer tickets for use at the venue will be sold in three options: 3 tickets for 1,500 yen, 5 tickets for 2,400 yen, and 10 tickets for 4,500 yen, offering a better value than buying on the day. Sales will close at noon on Friday, April 17.
Special anniversary items will also be available. The 29th anniversary beer, "Nikukyuu IPA 29," is a West Coast IPA designed to pair with meat dishes. Other items planned include a 29th anniversary T-shirt, a Nihiki tenugui, and a sticker set for the 29th anniversary assortment, making for a lineup that is distinctly anniversary-themed.
The day’s schedule is straightforward. It will begin with opening remarks and a toast by the president, then continue with live performances, an introduction to the anniversary beer, introductions from guest brewers from other companies, DJ sets, and a raffle. A free shuttle bus is planned from Ise City Station, and since parking is limited, the official 안내 also recommends using the bus. It looks set to be a day to savor a milestone for a local brewery that has grown in Ise, together with beer, music, and fellow beer lovers.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroIse Kadoya Beer is holding its 29th anniversary festival on April 18 at the Shimono Brewery. Admission is free, and it has a real festival vibe that feels fitting for the anniversary.
MugiWait, what? A free admission anniversary festival? That’s seriously generous, right? Just going sounds exciting!
Hop BroAnd the venue is the ISEKADO Shimono Brewery in Ise City, Mie. Ise Kadoya Beer started brewing in 1997, and it’s a brewery that has grown alongside Ise’s food culture.
MugiOh wow, so they went from a mochi shop’s history into beer! It really sounds like a mix of tradition and craft that must taste amazing!
Hop BroThe highlight is the 29th anniversary beer, Nikukyuu IPA 29. It’s a West Coast IPA, and the fact that it’s designed to pair with meat dishes is a nice touch.
MugiA West Coast IPA, huh! I hear it’s the bitter, aromatic kind of beer, but what happens when you pair it with meat?
Hop BroIn simple terms, it’s a style where the hop aroma and crisp finish really stand out. It cuts through rich meat with bitterness, so you keep wanting the next bite.
MugiSo it’s basically there to reset your palate! And those advance tickets are 1,500 yen for three, so it’s great that buying ahead saves money!
Hop BroRight, and there are also options for 5 tickets for 2,400 yen and 10 tickets for 4,500 yen, with sales running until noon on April 17. Limited goods like a commemorative T-shirt, a Nihiki tenugui, and a sticker set are also planned.
MugiEven the name Nihiki tenugui is adorable! I feel like I’d end up wanting all the anniversary-limited goods as soon as I see them...
Hop BroOn the day, there’ll be live music, DJ sets, and even a raffle, so it should be a day to enjoy with beer friends. A free shuttle bus is also planned from Ise City Station, so it’s perfect if you want to show up ready to drink.
MugiI really want to go! I want to drink, listen, and win, and then finish with a toast using Nikukyuu IPA 29!
