Open Air Minatoyama Brewery Announces Collaborative IPA for Tower Records New Store Opening
On February 18, 2026, Open Air Minatoyama Brewery announced the collaboration beer "LISTEN TO THE MUSIC" with "TOWER RECORDS BEER," set to open on February 28 inside Tower Records Shibuya. The style is West Coast IPA, and after an early release in Kobe, it will also be available in Shibuya.
Hop BroToday’s news is buzzing for both music fans and beer fans! Open Air Minatoyama Brewery has announced "LISTEN TO THE MUSIC," a collaboration with the new TOWER RECORDS BEER at Tower Records Shibuya.
MugiWait, beer and Tower Records teamed up!? Even the title already feels like a playlist!
Hop BroThe style is West Coast IPA. It’s ABV 6.5% and IBU 50, with the classic hop trio of Citra, Simcoe, and Mosaic. The design aims for a clean bitterness with citrus and pine-like aromas.
MugiWhat is that! Are ABV and IBU the kind of thing that shows up on tests!?
Hop BroIn simple terms, ABV is the alcohol percentage, and IBU is a guide to bitterness. 6.5% means it has some real heft, and IBU 50 means, "Oh, this is properly bitter!" But the goal is a sharp, clean bitterness rather than any roughness.
MugiOhhh! So it’s basically the "snappy bitterness" specialist. Hop bro, you suddenly sound like a judge!
Hop BroThe release flow is interesting too. It will be offered in Kobe first, and the cans will be sold at Kobe Motomachi or Minatoyama Food Hall. After that, it’s expected to be centered in Shibuya.
MugiWait, so you can’t just order it online!?
Hop BroThat’s part of what makes it rare: no online sales and extremely limited quantities. And with a label can inspired by the exterior of Tower Records Shibuya, it really feels like a "drinkable merch" item.
MugiWow, that’s so commemorative...! It feels like concert merch, and I’m getting excited!
Hop BroOpen Air Minatoyama Brewery is also great because it revived the cafeteria of a former elementary school and values local water and seasonal character. It’s a really solid collaboration that connects local identity with pop culture.
MugiDeal! Let’s plan whether to go for the early Kobe release or drink it in Shibuya with music! I already want to drink "LISTEN TO THE MUSIC" so badly my throat feels like a live venue!
Hyogo- and Kobe-based Open Air Minatoyama Brewery has unveiled a collaboration that puts its connection to music culture front and center. The partner this time is TOWER RECORDS BEER, which is opening inside Tower Records Shibuya. According to the announcement, the commemorative opening beer brewed for the launch is "LISTEN TO THE MUSIC."
The style is West Coast IPA. The recipe information released includes ABV 6.5% / IBU 50, and the hops are Citra, Simcoe, and Mosaic. It appears to be a classic combination evoking citrus and pine aromas, built around a clean bitterness. The post also linked the style choice to the context of the U.S. West Coast, where Tower Records originated, adding meaning to the selection.
On the serving side, an initial distribution route has been prepared in Kobe. According to the guidance, draft service begins at the Kobe Motomachi location, and canned products will be sold at Kobe Motomachi or Minatoyama Food Hall. No online sales are planned, and with extremely limited quantities, the beer is expected to be served mainly in Shibuya after it sells out. The label can featuring the exterior of TOWER RECORDS Shibuya as its motif also shows that this beer is designed not just as a standalone product, but as a commemorative item of the "music experience."
Open Air Minatoyama Brewery describes itself on its official information as a brewery that "revitalizes the former elementary school cafeteria in Kobe City as a brewery, and makes beer that makes use of local water, produce, and seasonal feeling." A brewery rooted in the local community has now teamed up with a city music hub to create a project that connects local culture and pop culture. It is a collaboration worth noting because it proposes not only how to drink craft beer, but also where and with what to experience it.
Sources: Instagram post, Open Air Minatoyama Brewery official site
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroToday’s news is buzzing for both music fans and beer fans! Open Air Minatoyama Brewery has announced "LISTEN TO THE MUSIC," a collaboration with the new TOWER RECORDS BEER at Tower Records Shibuya.
MugiWait, beer and Tower Records teamed up!? Even the title already feels like a playlist!
Hop BroThe style is West Coast IPA. It’s ABV 6.5% and IBU 50, with the classic hop trio of Citra, Simcoe, and Mosaic. The design aims for a clean bitterness with citrus and pine-like aromas.
MugiWhat is that! Are ABV and IBU the kind of thing that shows up on tests!?
Hop BroIn simple terms, ABV is the alcohol percentage, and IBU is a guide to bitterness. 6.5% means it has some real heft, and IBU 50 means, "Oh, this is properly bitter!" But the goal is a sharp, clean bitterness rather than any roughness.
MugiOhhh! So it’s basically the "snappy bitterness" specialist. Hop bro, you suddenly sound like a judge!
Hop BroThe release flow is interesting too. It will be offered in Kobe first, and the cans will be sold at Kobe Motomachi or Minatoyama Food Hall. After that, it’s expected to be centered in Shibuya.
MugiWait, so you can’t just order it online!?
Hop BroThat’s part of what makes it rare: no online sales and extremely limited quantities. And with a label can inspired by the exterior of Tower Records Shibuya, it really feels like a "drinkable merch" item.
MugiWow, that’s so commemorative...! It feels like concert merch, and I’m getting excited!
Hop BroOpen Air Minatoyama Brewery is also great because it revived the cafeteria of a former elementary school and values local water and seasonal character. It’s a really solid collaboration that connects local identity with pop culture.
MugiDeal! Let’s plan whether to go for the early Kobe release or drink it in Shibuya with music! I already want to drink "LISTEN TO THE MUSIC" so badly my throat feels like a live venue!
