Magic Hour Shimotakaido to Pre-Release Anniversary Collab Beer with Kunitachi Brewery on Aug. 29
Magic Hour Shimotakaido Main Store will pre-release its 3rd-anniversary collab beer, “Magic Hour,” on August 29. The beer is brewed by Kunitachi Brewery, styled as a Session Red IPA, with label art by Isogai Hitohisa.
Hop BroYou need to hear this: a third-anniversary collab is coming. Magic Hour Shimotakaido Main Store teamed up with Kunitachi Brewery to pre-release a beer called "Magic Hour" on August 29.
MugiWait, the beer has the same Magic Hour name as the shop? That's main-character energy. Releasing it on the exact anniversary is almost suspiciously perfect!
Hop BroAnd the style is Session Red IPA. You get reddish malt character, but it's built to go down easy, so it feels celebratory without being heavy.
MugiHold on, what does session mean? It sounds like gym class or a band rehearsal, not something I'd drink!
Hop BroIn beer, session means the alcohol is kept a bit lower so it's easier to enjoy for longer. Basically, it's easy on your palate. Then the Red IPA side adds depth, so light doesn't mean bland.
MugiOhhh, so that's how they got malty and drinkable to live in the same glass. That sounds like a very specific demand... and somehow the correct one!
Hop BroExactly. And Nishimura, the owner, wasn't just waiting for the finished beer. He was involved from the brewing stage. His old connection to Kunitachi Brewery basically turned into a pint.
MugiThat's weirdly emotional! So it's not just an anniversary beer, it's a back-to-the-origin collab. Knowing the story makes the first sip feel important.
Hop BroAnd the label art is by Isogai Hitohisa, who also designed Kunitachi Brewery's logo, so there's special artwork with history on top of the beer itself. The whole thing is tied together by real relationships.
MugiOkay, August 29 is booked. I want that first pre-release pour in my hand while everyone toasts the third anniversary, and you are absolutely giving a lecture before sip number two.
Hop BroAccurate. If I can drink a locally rooted anniversary beer at Magic Hour Shimotakaido Main Store in Akatsutsumi, Setagaya, I'm going.
MugiThen it's settled. I want to toast with a red pint at sunset and find out how something can be so easy-drinking and still full of character.
Magic Hour Shimotakaido Main Store is set to release an anniversary collaboration beer called “Magic Hour.” The beer was brewed by Kunitachi Brewery, and the style is Session Red IPA. According to the post, the team wanted a beer that balances maltiness and drinkability, which led to this style choice. The label was created by Hitohisa Isogai, who also designs Kunitachi Brewery’s logo.
The beer comes from a long-standing connection between the bar’s owner and Kunitachi Brewery. Owner Nishimura says Kunitachi Brewery was one of the breweries that first drew him deeper into craft beer, after he started visiting its taproom while living in Kunitachi. He also helped with the brewing process recently, adding another layer of significance to the project.
The pre-release is scheduled for August 29, the bar’s 3rd anniversary day. For a beer pub in Shimotakaido, Setagaya, this is the kind of release that makes sense: a house-named beer, a familiar brewery, and a style built for easy drinking. For beer fans in Tokyo, it is a notable anniversary pour to keep an eye on.
Information may be inaccurate. Please refer to the venue’s official channels for the latest details.
Hop BroYou need to hear this: a third-anniversary collab is coming. Magic Hour Shimotakaido Main Store teamed up with Kunitachi Brewery to pre-release a beer called "Magic Hour" on August 29.
MugiWait, the beer has the same Magic Hour name as the shop? That's main-character energy. Releasing it on the exact anniversary is almost suspiciously perfect!
Hop BroAnd the style is Session Red IPA. You get reddish malt character, but it's built to go down easy, so it feels celebratory without being heavy.
MugiHold on, what does session mean? It sounds like gym class or a band rehearsal, not something I'd drink!
Hop BroIn beer, session means the alcohol is kept a bit lower so it's easier to enjoy for longer. Basically, it's easy on your palate. Then the Red IPA side adds depth, so light doesn't mean bland.
MugiOhhh, so that's how they got malty and drinkable to live in the same glass. That sounds like a very specific demand... and somehow the correct one!
Hop BroExactly. And Nishimura, the owner, wasn't just waiting for the finished beer. He was involved from the brewing stage. His old connection to Kunitachi Brewery basically turned into a pint.
MugiThat's weirdly emotional! So it's not just an anniversary beer, it's a back-to-the-origin collab. Knowing the story makes the first sip feel important.
Hop BroAnd the label art is by Isogai Hitohisa, who also designed Kunitachi Brewery's logo, so there's special artwork with history on top of the beer itself. The whole thing is tied together by real relationships.
MugiOkay, August 29 is booked. I want that first pre-release pour in my hand while everyone toasts the third anniversary, and you are absolutely giving a lecture before sip number two.
Hop BroAccurate. If I can drink a locally rooted anniversary beer at Magic Hour Shimotakaido Main Store in Akatsutsumi, Setagaya, I'm going.
MugiThen it's settled. I want to toast with a red pint at sunset and find out how something can be so easy-drinking and still full of character.
